As the COVID-19 global pandemic began impacting businesses and communities at unprecedented levels, we felt the need to help lead the charge to unite community and political leaders, celebrities, friends and colleagues to produce state and nation wide PR and PSA activations highlighting the entertainment communities to help cascade innovative messaging on the importance of mask wearing and leveraging safety tools such as contact tracing apps to help slow the spread of COVID-19. The entertainment community being one of the hardest hit industries across the globe, also has a distinct advantage of being able to communicate critical messages without any perception of unnecessary political statements or associations.
We are proud to have volunteered to design and execute multiple innovative activations and PSA campaigns, in partnership with our friends at Entertainment Plus Productions, for the Nevada Governor’s COVID-19 Task Force, Hospitals, Community Groups and various industry organizations, earning tens of millions of impressions and over 5M in media value through these innovative activations.
Experience Strategy Associates and Entertainment Plus Productions were awarded 4 prestigious Pinnacle Awards, 2 Awards of Excellence and an Award of Merit by the Public Relations Society of America in November 2020 for their #MaskUp4NV Las Vegas Hospital Activation and are currently nominated for over four additional awards being announced in Q1 2021.
TAKE A LOOK AT SOME OF OUR COVID-19 ACTIVATIONS BELOW
Santa Claus Receives His COVID-19 Vaccine Prior To His Upcoming Christmas Travels
#MaskUpNV Pro-Mask Fashion Show
#MaskUpNV This is ME Las Vegas Hospital Recognition & Mask PSA Campaign
#MaskUpNV This is ME Las Vegas Hospital Recognition & Mask PSA Campaign - TV Commercial
Nevada COVID Trace Contact Tracing App State Wide PR Activation
#MaskUp4USA Mask Fashion Show - Los Angeles
#MaskUp4USA Mask Fashion Show - Nashville
#MaskUp4USA Virtual Mask Fashion Show - New York City