Lilian (Lili) Tomovich is a transformational marketing leader known for building high profile global brands in the United States, Canada and Asia. Her experience spans the hospitality, entertainment, restaurant, financial services and retail industries. Lili was most recently the Chief Experience & Marketing Officer of MGM Resorts International, a $15 billion global hospitality and entertainment company featuring best-in-class hotels and casinos, state-of-the-art meeting and conference space, incredible live and theatrical entertainment experiences and an extensive array of restaurants, nightlife and retail offerings.
At MGM Resorts International, Lili was responsible for all marketing and guest experience functions including MGM Digital Ventures, brand management, guest experience, e-commerce, content and creative, consumer insights and research, media, loyalty, social and public relations. During her tenure, Lili was instrumental in developing a world class centralized corporate marketing function leveraging size and scale to drive efficiency. In addition, Lili repositioned MGM Resorts from a traditional hotel and casino company to an entertainment powerhouse. This work was recognized with numerous awards including a Cannes Lions and watermark employee engagement and customer NPS scores. Lili also launched MGM Digital Ventures, a consumer technology business unit responsible for all guest-facing technology including mobile check in. Her team’s work around mobile and digital platforms doubled e-commerce revenue to $1 billion.
Prior to joining MGM Resorts, Lili was Senior Vice President of Consumer Marketing for MasterCard in New York, and has held senior roles at Rogers, Canada’s largest mobile carrier, and Citi.
Lili is currently an advisor for Experience Strategy Associates, a boutique consulting group focused on assisting organizations with customer experience and brand strategy. She also is a member of the Board of Directors for Dine Brands Global (IHOP & Applebee’s), and a past board member of Basketball Canada and the Canadian Breast Cancer Foundation. She is a frequent speaker in the areas of brand, digital transformation and guest experience.